Progressive Web Applications vs. Native Applications for Your Business

As mobile continues to surpass desktop usage, mobile presence has become an integral part of a brand’s digital marketing strategies. There are several ways a brand can establish a mobile presence and get your content to consumer’s mobile devices. The easiest and most common way is to launch a mobile-responsive website that enables users to engage with your brand. However, a more effective method of establishing a mobile presence is through mobile applications. Over recent years, mobile apps have become a vital part of a brand’s digital marketing strategies. According to eMarketer, smartphone users spend 90% of their Internet time...

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